Kavindu Silva
Paid Media Specialist
EXPERIENCE: 4 YEARS
SKILLS AND QUALIFICATIONS:
- Experienced in planning, launching and optimising paid advertising campaigns across Google Ads, Meta Ads and other digital platforms
- Skilled in audience targeting, keyword research, budget management and campaign performance optimisation
- Familiar with Google Analytics 4, Google Tag Manager, conversion tracking and advertising performance reports
- Strong analytical and problem-solving skills with a focus on improving return on ad spend (ROAS) and reducing customer acquisition costs
